The Mascot for 2010 Shanghai World Expo
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The mascot was named "Treasure" (HAIBAO), which means "universal treasure." This not only with children like the body color of the sea echo, also in China many people in order to "treasure" for the children named in the folk customs.
"Hai Bao" in Chinese characters "human" as the core of creativity, reflects China's traditional culture, deep and "people-oriented" era of spiritual content, is China's reform and opening up 30 years of economic, social and human spiritual tremendous changes in the vivid portrayal.
"Hai Bao" select "blue water" as the main form, while demonstrating host born Expo Shanghai River waterfront near the geographical features and natural beauty, but also a symbol of openness and tolerance, showing China's integration into the world, embrace the new world posture.
Water is the source of life. "Hai Bao" blue primary colors, also on behalf of the planet, dreams, ocean, life, future, technology, and the Shanghai World Expo "Better City, Better Life" theme can be said to fit the depth.
The LOGO for 2010 Shanghai World Expo
Shanghai World Expo emblem shaped like the Chinese character "Shi" in Chinese in understandable as "the world" and also "World Expo" means. "World" with the number "2010" and written in English "EXPO", "SHANGHAICHINA" ingenious combination of a strong sense of Chinese and Western, harmonious integration of multicultural mood, tone green and full of vitality and create passion.
34-year-old designer Shao Honggeng said: "Three individuals can abstract general grounds 'you, me, he' composed of all humanity. I hope the quintessence of Chinese calligraphy with the expression of Birth Fair 'understanding and communication, celebrations, and cooperation' concept, convey the Shanghai World Expo is an event message of peace of all mankind. "
